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Why Rigid Box Packaging is attracting young women entrepreneurs

Updated: Mar 25, 2022

In packaging, one of the most underrated, yet most important, packaging types are rigid box packaging. Small business owners and entrepreneurs often overlook it and instead invest in other, flashier packaging options. But the benefits of rigid box packaging are numerous and far-reaching, and the best entrepreneurs understand that rigid box packaging is an investment that needs to be made.

It's a well-known fact that men are more likely to purchase items wrapped in paper than women are. But the packaging is just as important as the product inside. Typically men have deeper knowledge of business sales than women, and are more likely to go for rigid packaging rather than soft packaging. On the other hand, women entrepreneurs seem to prefer softer, budget friendly packaging, which is why so we have a big client list of ever growing soft packaging sales of types of boxes.